Nielsen: campañas presidenciales y uso de medios móviles

Mirando los resultados, se ve que Barack Obama tiene m&aacute;s posibilidades de aprovechar el medio m&oacute;vil que su rival. En todos los tipos de contenido, es probable que los dem&oacute;cratas usen m&aacute;s los medios m&oacute;viles que los republicanos.<br />
<br />
<table width="450" cellspacing="0" cellpadding="0" border="0" align="&quot;left&quot;" summary="&quot;&quot;">
<tbody>
<tr bgcolor="#f2f2e6">
<td class="style7" colspan="3"> <strong>Uso de medios m&oacute;viles (en los &uacute;ltimos 30 d&iacute;as) por afiliaci&oacute;n pol&iacute;tica. <br />
2&ordm; Trimestre 2008 </strong><br />
</td>
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<td width="286" bgcolor="#fbfbf7">
<p><span class="&quot;&quot;&quot;style3&quot;&quot;&quot;"><span class="style3"><span class="style5"></span></span></span> </p>
</td>
<td width="116" bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style8"><strong><font color="#ffffff">Dem&oacute;cratas <br />
<br />
</font></strong> </div>
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<td width="116" bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style8"><strong><font color="#ffffff">Republicanos<br />
<br />
</font></strong> </div>
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<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Usuario de datos</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff">61,6% <br />
</font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff">54,6% <br />
</font> </div>
</td>
</tr>
<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">No usuario de datos</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">38,4% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">45,4% <br />
</span></font> </div>
</td>
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<tr>
<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Mensajer&iacute;a de textos / SMS</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">52,5% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">46,0% <br />
</span></font> </div>
</td>
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<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Mensajer&iacute;a de im&aacute;genes / MMS </span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">26,5% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">21,2% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Descarga de tonos telef&oacute;nicos </span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">18,5% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">12,9% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Internet m&oacute;vil</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">17,2% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">13,1% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Email</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">15,8% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">12,8% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Bajada de software / aplicaciones </span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">11,0% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">8,2% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Mensajer&iacute;a instant&aacute;nea</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">10,9% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">7,2% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Bajada de juegos</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">7,7% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">5,7% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#f8f8f1"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">Servicios de localizaci&oacute;n /GPS</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">6,2% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">5,8% <br />
</span></font> </div>
</td>
</tr>
<tr>
<td bgcolor="#fbfbf7"><span class="&quot;&quot;&quot;style3&quot;&quot;&quot; style3 style5">TV/video m&oacute;vil</span></td>
<td bgcolor="#0066cc" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">4,4% <br />
</span></font> </div>
</td>
<td bgcolor="#ff3333" align="&quot;center&quot;">
<div align="center" class="style6"><font color="#ffffff"><span class="&quot;&quot;&quot;style7&quot;&quot;&quot;">2,5% <br />
</span></font> </div>
</td>
</tr>
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<td colspan="3">
<div align="right" class="style2"> Fuente: Nielsen Mobile , Mobile Insights </div>
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